BUSINESS MEMORANDUM of WOOLWORTHS LIMITED>
Essay
Woolworths Limited is an Australian company and second largest in the nation concerning the revenue. Along with this, the company is largest takeaway liquor retailer in the country. The website of the Woolworths is appropriately designed with all information regarding its work, achievements, responsibilities, and media. One can also look for career opportunities in the organization with the help of website (Perry, Christiansen & Simmons, 2016).
Woolworths Limited is also using social media for increasing its customer base and keeping them updated about its work performance and new products. The company is using Facebook, YouTube, Instagram, Twitter, etc. for digital marketing of its products and services among the people of the world. It helps the organization in gaining global recognition and building a strong brand image. According to the chairman of the Woolworths Limited, Twitter and Facebook help in influencing the purchases and revenues. Similarly head of online Liz Hillock stated that social media is highly responsible for a major percentage of organization’s online traffic.
With the help of social media, Woolworths Limited can maintain sufficient relations with the customers. The reviews or comments of people about the product or services at social media networks helps in knowing their satisfaction level along with likes and dislikes. Along with this, information provided on the website also leads visitors to resolve their queries. Social media works as a strong base for customer feedback and suggestions which the Woolworths Limited takes seriously. With the help of this, the company tries to fulfill the demands and needs of its consumers for enhancing their satisfaction. Thus, it is clear that the communication tools used by the respected firm are proper and adequate. The company can improve its communication strategies by using Customer relationship management model. This will help Woolworths Limited in developing new relations and maintaining old appropriately.
References
Boyd, D. (2014). It's complicated: The social lives of networked teens. Yale University Press.
Perry, V., Christiansen, M., & Simmons, A. (2016). A daily goals tool to facilitate indirect nurse-physician communication during morning rounds on a medical-surgical unit. MedSurg Nursing, 25(2), 83-88.